Icepaw
Icepaw United Pure 25/13 - Fish & Rice
dryadultsmall/medium/large/giantHypoallergenic claim
78Provisional
Provisional score — key data still being collected
Data incomplete
- Moisture isn't on the label, so we assumed 10% (standard for dry-style foods) to compare nutrients fairly.
- The exact processing method isn't stated, so we scored it as standard extruded kibble.
Price
Price is shown for comparison only — it is never part of the Food score.
£60.99 pack price (14kg)
£1.05 est. per day (typical dog)
£0.44 per 100g
£1.11/day(typical feeding rate — check the pack guide)
How the score breaks down
Nutrition79/100
- ash5 pts
- fat10 pts
- nfe4 pts
- fibre5 pts
- protein20.5 pts
- life stage fit15 pts
IngredientsNot yet assessed
Processing75/100
Maker standards & safetyNot yet assessed
As fed (from the label)
| Protein | 25% |
| Fat | 13% |
| Fibre | 3.6% |
| Ash | 6.3% |
| Moisture | — |
Dry matter basis
DM = as-fed % × 100 ÷ (100 − moisture %). NFE is the carbohydrate estimate left over.
| protein | 27.78% |
| fat | 14.44% |
| fibre | 4% |
| ash | 7% |
| Carbohydrate (NFE) | 46.78% |
Report an error
Score v1.0.0 · computed 22/10/2026 · not yet verified against the manufacturer's label